In 2011 Anna started her blog ‘Viviannadoesmakeup’.
In 2013 we worked together for the first time to give her brand and blog an overhaul with a new logo and blog design.
Now in 2016 Anna decided to take it to the next level.
Not only did she find that it was time to cast off her pseudonym ‘Vivianna’ but by now makeup was by far not the only topic she covered anymore. After 5 years it was time to say goodbye to ‘Vivianna Does Makeup’ — ‘The Anna Edit’ was born.
With the new name came the need for an overall rebranding of Anna’s online presence to transition from the old to the new and establish the new brand across all her media channels. And just as 3 years before, the blog was to be the centrepiece of ‘The Anna Edit’.
Functionally, the blog was drastically improved to perform on mobile and tablet devices with the redesign and content from Anna’s social media channels such as youtube and instagram were integrated. The blog was further extended by the new “Shop my instagrams” section, allowing her followers to specifically purchase items seen on Anna’s instagram feed.
I don’t know about you but personally I can’t wait for 2019!